Courtney Freeman supports cannabis product development through design oversight, innovative packaging solutions, product management, manufacturing and distribution logistics as well as compliance.
Having worked with some of the most renowned companies in cannabis, she understands what it takes to stand out and how to achieve the best product formulations.
Ms. Freeman is part of the first wave of cannabis business professionals to bring lab tested, 2018 compliant products to market in California. Armed with the lessons from the trials and growing pains of this era, she knows how to achieve maximum market penetration and distribution in the most successful markets.
While working with a global cannabis medicinal manufacturing company, Ms. Freeman launched new international markets, introducing the healing components of cannabis to support safe access for individuals around the world.
- Bill of Materials
- Manufacturing Orders
- Business plans
- Packaging Design Oversight
- Pricing analysis
- Market Consulting
- Go-to-Market Roadmapping.
Taylor + tess Product Suite Showcase:
When Taylor + tess wanted to launch a CBD skincare regimen for “men, women, neither, and both,” we pulled out all the stops and achieved stellar press-worthy results.
We launched with a product trio including a vitamin C-rich facial moisturizer, a cold-processed CBD cleansing bar with plantain peel ash, and an anti-oxidant facial toning mist.
CBD Facial Moisturizer:
We chose a full-spectrum CBD oil for the facial moisturizer. The glass jar with bamboo lid is both eco-conscious and elegant.
Black Cold-Processed CBD Cleansing Bar:
Again we used a full-spectrum CBD oil for this product. The bar offers a cleansing solution that is plastic-free with packaging derived from post-consumer content Kraft.
CBD Facial Toning Mist:
Because we needed a quickly absorbing, mistable solution for our facial toning mist formula, we sourced a micro-encapsulated, water-soluble CBD, leveraging state of the art nano-technology. The trendy Kakadu plum ingredient is a potent source of vitamin C and natural witch hazel acts as a light astringent. The retractable atomizer offers a travel-size solution for misting on-the-go with HIGH fashion aesthetic.
Product Market Launch and Roll-Out
Partnering with our Creative Director Jessica Cure of CureDesigns.com and marketing agency The Westide Collective, we coordinated media exposure, influencer engagement, and a photo shoot with high-profile members of the cannabis industry spotlight to capture the glamour of this exquisite packaging and the vibe.
To support a strong launch, we organized a press junket at a private estate in the Hollywood Hills and invited several cannabis industry influencers. Watch the video below.
Watch the Taylor + tess product launch video:
Videographer Credit Trey Pride
As Seen in MJ Lifestyle Magazine: